The purpose of this study is to explore the meaning of management experience to encourage the cultivation of the first Indonesian’s entrepreneurial pondok pesantren. A phenomenological qualitative approach was used to understand the meaning of management actions in because motives perspectives. The results showed that the external and internal environment encourages entrepreneurial development in pondok pesantren. External environment that encourages the development of entrepreneurship were miserabled because of the practice of userer. Meanwhile, the internal environment includes fulfill the needs of santri, the need for the consumption from halal sources, and maintaining the educational system as believed. The concept of social care based on the faith in God’s call has an important role in encourage action in the form of the development of entrepreneurial in the pondok pesantren in order to improve the social environment.
Keywords: Entrepreneurial motivation, Pondok pesantren, Phenomenology
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